I would like to apply for the position that you advertised. I believe I fit the calibre of the individual sought by your organisation. I am a goal driven person who is motivated by dynamic opportunities and growth in great companies, thus I would like to take this opportunity to introduce myself. I would describe myself as someone who has strong trade relationships, knowledge of the alcoholic beverage and FMCG industries as well as business acumen, acute understanding of brands and consumers, along with compassion for people and passion for luxury products. My extensive Trade Marketing and Sales experience was obtained from big FMCG companies, coupled with working at a Financial Institution and the Motor Industry. I am confident that I will and can be an asset to your organisation, and thus I would be honoured to be part of your team. Yours sincerely Thabo Moroke “We are what we repeatedly do; therefore Excellence is not an Act but a Habit”