Ellis is the CEO and Founder of Candid Media Group (CMG), a content marketing company driving new thinking in how organizations in Africa -- from governments to businesses (big and small) -- can embrace content and social/multi-media channels to engage key constituencies. He has more than 20 years of combined experience as an international journalist, broadcaster, editor, influencer, author and thought-leader. Ellis is the former editor of Business Report, South Africa's largest financial daily, from January 2011 to January 2016.