Louis is a Business Analyst with a keen understanding of how to translate messages to appeal to a particular target audience. His enthusiasm for engaging literature and disdain for flat writing, ensures that he involves story telling techniques and creativity in all his writing, regardless of how simple, complex, rare or common the subject. Different industries, people and businesses communicate in different "languages". Through his experience as a business analyst, he has developed a wide business vocabulary and library of contextualization. His experiences has provided him with a unique opportunity to develop a broad understanding of market positioning and business model development, from a financial, strategic, operational, resource and integrated marketing perspective.