Christinah Mazibuko, is an Integrated Marketing and Media professional with over 13 years’ xperience in the broadcast, media and entertainment industry. She is extremely flexible, focused, and results driven. Her key strengths are in networking, negotiating, relationship building, innovation and the ability to perform in a fast paced competitive environment. She has delivered custom-made solutions to partners and advertisers that target the youth and adult demographics such as co-branded campaigns, experiential activations, consumer promotions, product placement, music events and social media integration. She has devised cost effective marketing strategies, brand plans, trade-marketing initiatives, program marketability, alternative revenue streams, team management and management of digital platforms. She has forged campaign partnerships with national and regional radio brands, print media and digital media.